Final

Rationale

For my brand I chose the New Zealand soft drink company L&P. From a marketing and branding stand point L&P rely heavily on distinctly New Zealand humour and often vintage graphics. The mascot I have designed I feel embodies the very dead pan humour many New Zealanders have, which is usually aimed back at New Zealand itself. To show this I gave the mascot a very emotionless face that never changes, instead of expressions the mascot instead has many different costumes or personas. All of the mascots personas are based in a vintage setting, this retains L&P’s vintage look. I designed the mascot around the L&P slogan of “Bit different aye?” which I think sums up brand as being different in the market of soft drinks.