Branding research

Lemon and Paeroa, also known as L&P is a soft drink originally manufactured in New Zealand. However is now manufactured by Coca-Cola. The drink was traditionally made with a mixture of lemon juice and carbonated mineral water from the town Paeroa.

L&P’s marketing and branding revolves around it being a New Zealand company, often incorporating New Zealand slang, terms and colloquialisms previous campaigns using language like;

                "World famous in New Zealand"

                “World famous in New Zealand since AGES ago”

                “World Famous in New Zealand since quite recently”

                “Bit different aye?”

Visually L&P has a mix primarily of vintage and some fairly contemporary design solutions. The mascot I will be designing will need to be translatable between 2-D and 3-D to accommodate new campaigns.