Lemon rendering/shading part II

Lemon shading/rendering

Vector inspiration

Characters and concpet

The idea behind my mascot is that he is plain and embodies the dry side of kiwi humour. Playing on the slogan "A Bit Different Aye", the lemon character has wide variety of costumes and scenarios. The scenarios may not be distinctly New Zealand, but the manner in which the mascot deals with them, or acts will reflect a New Zealand attitude.

Expressions

Lemon studies and concpeting

My current concept is a play on L&P's slogan "Bit Different Aye" my take on this was to have a plain lemon mascot with a range of costumes or disguises that make him a bit different.

Initial sketches and Silhouttes

Branding research

Lemon and Paeroa, also known as L&P is a soft drink originally manufactured in New Zealand. However is now manufactured by Coca-Cola. The drink was traditionally made with a mixture of lemon juice and carbonated mineral water from the town Paeroa.

L&P’s marketing and branding revolves around it being a New Zealand company, often incorporating New Zealand slang, terms and colloquialisms previous campaigns using language like;

                "World famous in New Zealand"

                “World famous in New Zealand since AGES ago”

                “World Famous in New Zealand since quite recently”

                “Bit different aye?”

Visually L&P has a mix primarily of vintage and some fairly contemporary design solutions. The mascot I will be designing will need to be translatable between 2-D and 3-D to accommodate new campaigns.

Project 2: Brand Mascot; L&P